베트남유학생들의 라이프스타일에 따른 외식소비행동이 구매행동에 미치는 영향

• 영문명: The Effects of eating out consumption behavior on purchasing behavior According to the lifestyle of international students in Vietnam
• 발행기관: 관광경영학회
• 저자명: 신왕선
• 간행물 정보: 『관광경영연구』제22권 제6호, 273~291쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

The purpose of this study is to classify the lifestyles and eating out behaviors of foreign students in Vietnam and to derive purchasing behavior and to understand the difference of the attributes of eating out behavior according to the characteristics of life style of Vietnamese students. First, as a result of verifying the effect of lifestyle of Vietnamese students on food consumption behavior, four factors of lifestyle were examined: social dimension, consumer life dimension, quality dimension of personal life, psychological dimension, (+), Respectively. Second, as a result of verifying the effect of lifestyle on purchasing behavior, four factors of diet lifestyle were found to be positive (+) in both social dimension, consumer life dimension, personal life quality dimension, Respectively. Third, as a result of verifying the effect of eating out behavior on purchase behavior, eating out consumption behavior showed a positive (+) influence on purchase behavior.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Lifestyle Eating Out Behavior Purchase Behavior