웨딩박람회 체험이 참가자의 즐거움, 구전의도에 미치는 영향

• 영문명: The Effects on Wedding Exhibition Experience influencing Visitor’s Enjoyment and Word of Mouth
• 발행기관: 관광경영학회
• 저자명: 김성연
• 간행물 정보: 『관광경영연구』제22권 제6호, 193~211쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

This study is verified the impact relation among the wedding exhibition experience and enjoyment, the enjoyment and word of mouth brand at the participants in the Seoul. Wedding exhibition experience adopts 3 experience factors based on the economic theory of Pine & Gilmore(1998). These are verified validity and reliability. A research hypothesis It is established 4items to verify influencing relationships among the experience factor, the enjoyment, the word of mouth of results with four hypotheses are as follows: first of all, the aesthetic, the enjoyment perception and the educational experience have positive effects on enjoyment perception of participants(H1,2,3). Secondary, through the Wedding exhibition participants recognized the enjoyment, word of mouth of the preference(H4). Two implications are formed based on the conclusion. First, experiential elements such as, the target participants' attributes and/or contents, shall be applied. Second, weddings are now further emphasizing the aspects of satisfying personal needs and values. In order to development and progress, wedding exhibitions must take under consideration participants' psychological factors, and work on a business level. In other words, wedding exhibitions need to focus on creating a program of value and significance in which participants can engage and enjoy.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Wedding Exhibition Experience Elements Enjoyment Word of Mouth