크루즈관광객의 선상이벤트 참가동기가 정서적관여도와 고객시민행동에 미치는 영향

• 영문명: The Influences of the Motivation to Participate in the Boarding Event and the Level of the Emotional Involvement of the Cruise Tourists on the Citizen Customers' Behaviors.
• 발행기관: 관광경영학회
• 저자명: 박정익 최재우
• 간행물 정보: 『관광경영연구』제22권 제5호, 257~272쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

This research had been conducted to investigate the influence relationships between the motivation for participating in the boarding event, the level of the emotional involvement, and the citizen customers' behaviors of the cruise tourists. And the significance lies in the establishment of the concepts of the variables regarding which the researches have been inadequate. Regarding the questionnaire survey investigation, it had been proceeded with the boarders of Victoria, a leased cruise ship, as the subjects for 2 months from June 2017 until August 2017. And, excluding the insufficient samples, the analysis was carried out with the samples of the 300 copies. As a result of the research, it appeared that, among the motivations to participate, the deviation, the novelty, and the amusement had the influences on the level of the emotional involvement, and the educationality was dismissed. Also, because, regarding the level of the emotional involvement, it appeared that it had the influences on the customers' love, the customer's cooperation, and the customers' participation, it was confirmed that the level of the emotional involvement has the influence on the citizen customers' behaviors.

목차

Ⅰ. 서론

Ⅱ. 연구적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Cruise Tourists Boarding Event Emotional Involvement Citizen Customer’s Behaviors