컨벤션 서비스 품질 척도 개발

• 영문명: Developing a Scale for Assessing Convention Service Quality
• 발행기관: 한국관광학회
• 저자명: 이혜련 김정만
• 간행물 정보: 『관광학연구』제29권 제3호, 381~400쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

This study develops a scale for assessing customer-based convention service quality by an integrated approach of qualitative and empirical research. The qualitative data were obtained from interviews with professional convention organizers and convention attendees. Conceptualizing convention service quality, authors illuminate the dimensions and attributes which served as the basic structure for the scale development. The empirical data were gathered from questionnaires of overseas attendees in the international conventions held in Korea. The convention service quality scale is based on the five underlying dimensions: information usefulness, destination attractiveness, physical evidence, program excellence and human interaction.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 결론

참고문헌

키워드

컨벤션 서비스 품질 척도 개발 신뢰성 타당성