호텔경쟁전략을 위한 Porter의 가치활동과 성공요인의 비교분석

• 영문명: Porter’s Value Activities for Competitive Strategy vs. Key Successful Factors in the Hotel Sector
• 발행기관: 한국관광학회
• 저자명: 최기탁
• 간행물 정보: 『관광학연구』제29권 제2호, 111~130쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.10.31

영문 초록

The value chain model suggests that a firm’s individual value activities provide competitive advantage, which derives from cost leadership and differentiation. This article examines how these different value activities could be of the key successful factors(KSFs) within the hospitality industry, namely the hotel rooms division. Author shows that the value activities important to cost leadership or differentiation are not the same as the KSFs. Every Porter’s value activity can be considered a KSF but value activities identified in the value chain model do not include all KSFs. In conclusion, value activities and KSFs may complement each other for establishing a better strategy.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 가치활동의 분석

Ⅳ. 가치활동과 성공요인의 비교분석

Ⅴ. 결론

참고문헌

키워드

가치사슬모형 가치활동 호텔경영 경영전략 성공요인