한국음식 관련 관광기념품 구매 요구도 분석

• 영문명: Purchasing Requirement Analysis for Korean Food Souvenir
• 발행기관: 한국관광학회
• 저자명: 한경수 이현경 서경미
• 간행물 정보: 『관광학연구』제29권 제2호, 91~110쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.10.31

영문 초록

This paper examines the purchasing requirement of souvenirs. Samples were gethered from Japanese, Chinese, and North American who have been staying in seoul at least three months. To remove the translating error, the questionnaire was retranslated by professionals who have been teaching each language. As a result of the study, the name of Korean food was well known. However most of foreigner didn’t know about cooking method, food history, nutritional value and so on. Also they would like to know about cooking method, nutritional value and disease-curing benefits. About 72% of the sample showed an intension to purchase the souvenirs, and they answered that a handbook item was the best.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 방법

Ⅳ. 연구의 결과

참고문헌

키워드

한국음식 관광기념품 구매 요구도