호텔 직원의 유니폼 만족도, 역할갈등 및 고객지향성간의 관계 연구

• 영문명: The Relationship among Hotel Employees’ Uniform Satisfaction, Role Conflict, and Customer Orientation
• 발행기관: 한국관광학회
• 저자명: 이형룡 이종직 차석빈
• 간행물 정보: 『관광학연구』제29권 제1호, 287~308쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

The purpose of this research is to investigate the relationship among hotel employees’ uniform satisfaction, role conflict, and customer orientation. Using empirical research methodology with a sample of hotel employees, this study finds that hotel employees’ uniform satisfaction factors(uniform practicalness, uniform appearance, and uniform symbol) are related with their role conflict factors(appropriate delivery of service information and reduction of psychological burden) and customer orientation factors(duty symbol and duty responsibility). This study concludes with practical implications of research findings.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 결과 분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

유니폼 만족도 역할갈등 고객지향성