친숙도에 따른 관광지 이미지, 방문만족, 재방문의도간의 구조적 관계에 관한 실증적 연구

• 영문명: Relationship between the Destination Image Formation and Tourist Behaviour based on Familiarity Index: A Study of Hahoe Village
• 발행기관: 한국관광학회
• 저자명: 현용호 한상현 허향진
• 간행물 정보: 『관광학연구』제29권 제1호, 147~167쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

This paper extends image formation theory by adopting familiarity index and travel behaviour. After the destination images have been conceptualized, relationship between destination images and travel behaviours was explored through path analysis. The proposed hypotheses were tested against three groups developed by familiarity index: low, medium and high familiarity groups. Findings are that the low familiarity group has a significant causal relationship between destination images and behaviour; that medium familiarity group has significant causal effects among all tested variables; and that high familiarity group shows no significant relationship between overall image and the intention of revisiting a destination.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

참고문헌

키워드

이미지형성 모형 친숙지수 경로분석 관광소비자 행동 familiarity index