한국해외홍보용 포스터의 한국관광인식에 관한 탐색적 연구

• 영문명: An Exploratory Study of the Gold Coast Residents’ Perception of the KNTO’s Posters for International Tourism Publicity
• 발행기관: 한국관광학회
• 저자명: 김성혁
• 간행물 정보: 『관광학연구』제29권 제1호, 89~107쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.06.30

영문 초록

Involved with Korean tourism posters, this paper examines the differences of the Australian residents’ perception. The data was collected from 224 residents of Gold Coast, Australia. The findings are: firstly, the lifestyle types of the residents were classified in three elements, “activity-seeker”, “culture-seeker” and “nature seekers”, and secondly, no significant relationship between the perception of the posters and actual visiting desire was found. Finally, the potential repeaters were found considerably motivated to revisit Korea by the posters representing both modern and historical images such as the 2002’s World Cup and historical heritages, while the first visitors were affected by scenery and traces of ancient civilization.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구조사설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

관광상징 국가이미지 라이프스타일 방문욕구