문학기행객의 사회․인구학적 특성과 참여동기에 따른 마케팅적 함의

• 영문명: Marketing Implications from a Study of Literary Travelers’ Socio-Demographical Characteristics and Motivations
• 발행기관: 한국관광학회
• 저자명: 이진형
• 간행물 정보: 『관광학연구』제28권 제3호, 103~122쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

This study was an empirical research on the socio-economic characteristics and motivations of a group of Korean literary travelers. Data were collected from 127 participants of the 2003 Fall Literary Travel with Writers. Travelers surveyed in this study were primarily females in their 20s or 30s, and college graduates who were interested and knowledgeable about travel writers and their works. The results of this study also indicated that there were statistically significant relationships between the literary travelers’ motivations and their level of knowledge on writers and their works, and between the literary settings and the literary travelers’ motivations. Based on the results of this study, several points were made from the perspectives of literary tourism marketing.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 고찰 및 시사점

참고문헌

키워드

문학기행 참여동기 관광상품개발 틈새시장 관광마케팅