관광동기, 이미지, 기대, 만족 및 충성도간의 구조적 관계

• 영문명: Structural Relationships among Travel Motivation, Destination Image, Tourist Expectation, Satisfaction, and Loyalty
• 발행기관: 한국관광학회
• 저자명: 박동진 손광영
• 간행물 정보: 『관광학연구』제28권 제3호, 65~83쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

This paper suggested the proposed model involving the relationships among travel motivation, destination image, tourist expectation, satisfaction, and loyalty. The paper used the structural equation model (SEM) to test the proposed model. Data were collected from 270 tourists who visited Andong. Research results showed that travel motivation, especially cultural/educational travel motivation, was one of the determinants of destination image. Destination image and tourist expectation were critical factors that affected tourist satisfaction. Tourist satisfaction affected tourist loyalty significantly. Based upon these findings, this paper could make several recommendations to improve destination image and tourist satisfaction.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구와 가설설정

Ⅲ. 가설검정

Ⅳ. 결론

참고문헌

키워드

관광만족 관광동기 목적지 이미지 관광자 기대 관광지 충성도 구조방정식