호텔기업의 특성과 경영성과간의 관계에 관한 연구

• 영문명: A Study on the Relationship between the Characteristics and Performance of Super-Deluxe Hotels in Korea
• 발행기관: 한국관광학회
• 저자명: 이계원 최동열
• 간행물 정보: 『관광학연구』제28권 제2호, 133~151쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.10.31

영문 초록

This study was conducted to examine the effects of sales environments, such as the scale of hotels, percentage of foreign guests and their connections with tourism companies, strategic factors, and financial characteristics, on managerial performance. This was done to aid in the reasonable decision-making processes of super-deluxe hotels in Korea. This study used a multi-regression analysis, which revealed that the sales characteristics of hotels and the percentage of foreign guests and their connections with tourism companies were more significant variables. In terms of financial characteristic variables, the fixed asset turnovers and liquidity ratios were valuablein the ROE in all the samples. In second-grade super-deluxe hotels, on the other hand, cash flow was determined to be the most significant variable.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 선행연구의 검토

Ⅲ. 연구모형과 가설

Ⅳ. 표본선정과 실증분석 방법

Ⅴ. 결론

참고문헌

〈부표 1〉 연구 표본호텔의 현황

키워드

특급호텔 경영성과 재무적 특성 영업적 특성