호텔의 객실예약유형에 대한 고객선택에 관한 연구

• 영문명: Customer Choices of the Types of Hotel Reservation System
• 발행기관: 한국관광학회
• 저자명: 김홍범 문혜영
• 간행물 정보: 『관광학연구』제28권 제1호, 227~246쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

Hotel managers in the world have increased their keen interest in reservation system and electronic distribution channels, since it clearly shows definite implication for profits and costs of operation. Authors present the conceptual model of hotel’s reservation system, and examine the attributes of reservation services in terms of the types of using reservation system. Additionally, authors investigate how the types of using reservation system are related with hotel and customer characteristics. The results show that domestic hotels should mind better basic services such as security of personal information or confirmation on reservation as reservation services through internet become generalized. Hotel managers need to consider more significantly about the characteristics of international customers, development of marketing strategies, and maintaining the reservation information and service.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 결과 분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

호텔 객실예약 유형 객실예약서비스 고객특성 호텔특성