인터넷을 이용한 가상여행의 효과적 활용 방안에 관한 탐색적 연구

• 영문명: An Exploratory Study on the Use of Internet-based Virtual Tours for Tourism Industry
• 발행기관: 한국관광학회
• 저자명: 조용현
• 간행물 정보: 『관광학연구』제28권 제1호, 109~124쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

Destination marketers are increasingly providing opportunities for Internet-based virtual tours in their destination promotion efforts. However, it appears that the concept of ‘virtual tour’ remains undefined and little attention has been paid to the potential of virtual tours for the overall development of tourism industry. The purpose of this study is to conceptualize the notion of Internet-based virtual tour in the process of tourism development and marketing. Hypotheses about the effects of virtual tour with high-level telepresence were examined. It was found that Internet-based virtual tours enables potential tourists to learn more about destination, to more strongly and confidently desire to visit the destination.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 가상여행

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 가상여행의 활용 방안

참고문헌

키워드

가상여행 인터넷 관광수요 방문의사