제주도의 장수지역 이미지 관광자원화 방안

• 영문명: Jeju’s Longevity Images and Tourism Resource Development for Jeju Island
• 발행기관: 한국관광학회
• 저자명: 梁昌植
• 간행물 정보: 『관광학연구』제28권 제1호, 63~82쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

Based on the image of longevity areas in Jeju Island, author examines strategies of how to connect them to tourism resources. He argues four strategy polices: First, to be successful in “Island of Longevity” images, it is necessary to establish firmly the ‘International Free City’ and an ‘Island of Peace’. Second, new tourism programs in the longevity areas must be contrived and connected with other sightseeing resorts to enhance the image of longevity. Third, a town for the aged as one of the leading industries in Yere, Seogwipo, is suggested to build and to foster the business for the aged. Fourth, besides the image of longevity, many other creative alternatives are needed to develop our tourism industries.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 장수이미지에 대한 이론적 고찰

Ⅲ. 장수이미지의 지역적 활용 과제

Ⅳ. 장수이미지를 활용한 관광자원화 방안

Ⅴ. 결론

참고문헌

키워드

지역이미지 장수 브랜드 관광자원개발