관광자 만족 형성과정의 이해

• 영문명: Understanding the Tourist Satisfaction Formation Process Focusing on Conflict Issues
• 발행기관: 한국관광학회
• 저자명: 이인재 한상일
• 간행물 정보: 『관광학연구』제27권 제4호, 311~330쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.02.29

영문 초록

Several issues were tested to increase understanding of the tourist satisfaction formation process. Data for the study came from a self-administered questionnaire survey on Korean outbound package tourists. To assess the dynamic nature of the tourist satisfaction formation process, data was collected at three different points in time during travel experiences. The study determined the assimilation effect on the perception of performance and satisfaction. Results suggested that the role of expectations and perceived performance varied according to direct past experiences about the destinations. Finally, results revealed that the role of determinant factors fluctuated as the travel experience proceeded.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 만족 형성에 관한 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

기대 지각된 성과 만족 사회판단이론 동화효과 상황변수 종단연구 social judgement theory assimilation effect longitudinal study