호텔기업의 내부 자원과 전략적 네트워크가 경영성과에 미치는 영향에 관한 실증 연구

• 영문명: Empirical Study on the Resources and Strategic Networks Influencing the Performance of the Hotel Industry
• 발행기관: 한국관광학회
• 저자명: 구태회 이윤철
• 간행물 정보: 『관광학연구』제27권 제4호, 235~253쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.02.29

영문 초록

This study sought to analyze the strategic impacts of the resources and the networks on the hotel industry. The hypotheses established on the resource-based view of the firm as well as the strategic network theory were tested to explain how the hotels would achieve an effective performance when equipped with competitive resources combined with strategic networks. Through the conceptual and empirical supports of the previous studies on strategic management, this study found that the increase in the performance of the hotels was identified with internal resources and strategic networks. The findings of the analysis proved the hypotheses of the study.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증연구

Ⅳ. 결론

참고문헌

키워드

자원 글로벌 네트워크 지배구조 수익관리(yield management) REVPAR