관광상품 가치지각에 관한 연구

• 영문명: Determinants of Packaged Tour Users’ Perceived Values
• 발행기관: 한국관광학회
• 저자명: 연승호 엄서호
• 간행물 정보: 『관광학연구』제27권 제4호, 219~234쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.02.29

영문 초록

This study aimed to understand how tourists perceive their values after consumption and to identify the relationships between perceived values, costs, and performance based on Zeithaml’s Means-End Model(1988). Data was collected randomly from Korean packaged tourists who came in through the various arrival gates of the Incheon International Airport. ANOVA was used to identify the interaction between perceived performance and value as well as the interaction between perceived cost and value. The results of the analysis revealed that tourists evaluated the value based on both perceived costs and performance. The perceived performance affects the awareness of perceived value, whereas the perceived price influences the size of the perceived value.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 結果의 分析 및 解析

Ⅴ. 結論 및 示唆點

참고문헌

키워드

서비스 가치 서비스 가격 서비스 성과 관광상품