지역축제의 방문동기가 만족도에 미치는 영향 분석

• 영문명: Empirical Study on the Effects of Motivation Factors on the Satisfaction of Local Festival Participants
• 발행기관: 한국관광학회
• 저자명: 김근우
• 간행물 정보: 『관광학연구』제27권 제4호, 203~218쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.02.29

영문 초록

Under the local self-government, local festivals have recently been regarded asa very effective means of developing local economies and increasing awareness in those areas. This study sought to find out the motivation factors of local festival participants. Based on the results, an empirical study was carried out to prove the significance among This study found that a significant number of festival participants must be drawn each year, and continuous reinforcement in each stage of integrated marketing should be made to make this festival successful.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증조사 및 결과분석

Ⅳ. 결론

참고문헌

키워드

청도소싸움축제 방문동기 만족도 재 방문의도