관광축제 방문자의 지출행동에 대한 국제비교 연구

• 영문명: International Comparisons on the Expenditure Behaviors of Tourism Festival Visitors
• 발행기관: 한국관광학회
• 저자명: 고동우
• 간행물 정보: 『관광학연구』제27권 제4호, 163~182쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.02.29

영문 초록

This study compared the differences in the expenditure patterns of tourism festival visitors depending on the residency of subjects. Five indexes and dependent variables, which reflect expenditure behaviors involved in budgets, were developed. Hypotheses, i.e., remote travel visitors, including foreigners, have greater expenditure than local visitors, were formulated. A total of 520 samples were surveyed from two planned festival sites in Korea: the Andong Mask Dance Festival and Chuncheon International Mime Festival. Results revealed that the influence patterns of travel distance on the expenditure indexes could be moderated by the different festival types. The implications of this study were discussed.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 결과

Ⅴ. 결론 및 논의

참고문헌

키워드

기획축제 지출행동 지출액 지출비율 축제체험 등