주중․주말 관광객의 축제참여동기에 관한 비교 연구

• 영문명: Motivations for Festival Participation of Holiday Makers: A Comparison of Muan White Lotus and Kangjin Celadon Festival
• 발행기관: 한국관광학회
• 저자명: 이장주 박창규
• 간행물 정보: 『관광학연구』제27권 제3호, 133~155쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.12.31

영문 초록

With on-site survey, authors compare the two famous festivals, Muan white lotus festival and Kanggin celadon cultural festival. Applied were the variables such as characteristics of statistics and behavior of the participants during the weekdays and weekends. Using factor analysis seven important factors were identified from 27 items; friendliness, harmonization, playfulness, extra-ordinariness, culture, nativeness and novelty. Authors found that the level of perception was varying between the visitors of each site and between the difference in perception by population statistics/tourism behavior. Allegedly one could enhance festivals participation if one considers motivating factors proved here carefully.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

주중관광객 주말관광객 축제참여동기 인구통계적 특성