계룡시 승마관광 도입에 관한 기초연구

• 영문명: A Preliminary Study on Equestrian Tourism in Gyeryong City
• 발행기관: 관광경영학회
• 저자명: 전명숙
• 간행물 정보: 『관광경영연구』제23권 제7호, 157~176쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.31

영문 초록

The purpose of this study is to verify the introduction of the Equestrian Tourism in Gyeryong city. As tourism paradigm has changed over the years, Horse Riding activity has developed as a new leasure trend and it will continue to have a future in the field of tourism. Horse Riding has always been a traditional part of everyday’ soldiers’ life. Gyeryong city is the center of the Korean Military head quarter. These two facts combined create new prospects for tourism in Gyeryong city. In order to develop this plan this paper analysed the marketing strategy of 4 rural major Horse Riding Courses in Korea, suggests are following: 1. Make a 5 years plan and a budget for its realization. 2. Public void spaces owned by Gyeryong city such as Jungjangri, Yudongri, Pyungri could be used as location to make a Horse track facility. Gyeryong city has many potential Horse Riding resources, like the Hyangjecksan Mountain Healing course, Dugyechon walking trail road and the mountain trail roads for Horse trekking near by the city. 3. The Horse Riding activity can give extra exposure to the 2020 Gyeryong World Military Festival promoting regional tradition and local culture to the world

목차

Ⅰ. 문제제기

Ⅱ. 이론적 배경

Ⅲ. 지역별 승마관광 특성화 사례분석

Ⅳ. 계룡시 승마관광 도입 세부방안

Ⅴ. 시사점 및 결론

참고문헌

키워드

Equestrian Tourism Horse Riding Tourism Military Culture Festival City Identity SIT Tour