여행자 참여와 서비스가치, 몰입의 관계

• 영문명: Relationship between Tourists Participation, Service Value, and Commitment
• 발행기관: 관광경영학회
• 저자명: 전주형 임연우
• 간행물 정보: 『관광경영연구』제23권 제7호, 31~47쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.31

영문 초록

This study examines the effect of traveler participation on service value and commitment. The survey surveyed travelers who have completed overseas travel at least once a year. The analysis used 239 questionnaires. Statistical analysis was performed using SPSS 20.0 and AMOS 20.0. The research results are as follows. First, tourist participation influenced service value. Second, tourist participation did not affect commitment. Third, the service value affects commitment. Fourth, the influence of travel agency participation on immersion was completely mediated by service value. Based on the research, the following implications are as follows. First, when providing travel services, it is important to accurately inform customers of the contents of services and to implement them. Second, in providing travel services, marketing is needed to maintain the relationship corresponding to intangible services rather than travel products themselves. Third, if service value is strengthened, travel agency commitment can be resolved.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Tourist Participation Customer Participation Behavior Service Value Commitment