여행 웹사이트 품질이 시니어의 기능적, 쾌락적 성과 및 웹사이트 충성도에 미치는 효과

• 영문명: The effects of travel website quality on seniors’ functional and hedonic performance and e-loyalty
• 발행기관: 관광경영학회
• 저자명: 김인신
• 간행물 정보: 『관광경영연구』제23권 제6호, 913~928쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

Recently, senior travelers are increasingly going to travel websites for information search and e-purchase of travel and tourism products has become popular among seniors. This study aimed to investigate seniors’ usage of travel websites. Specifically, the relationships among seniors’ perceived travel website quality, functional performance, hedonic performance and e-loyalty were examined. The conceptual model was designed based on previous literature and the model was empirically tested. Online survey was conducted by a survey company in the USA, and data gathered from 315 seniors who have purchased travel products or services online was analyzed for hypotheses tests. The analysis results revealed that the higher seniors’ perception of travel website quality is, the better functional performance and hedonic performance are. In addition, functional performance and hedonic performance enhance seniors’ e-loyalty. The findings of this study offer specific guidance to online travel agencies targeting senior travelers and academic implication.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Travel Website Quality Functional Performance Hedonic Performance e-Loyalty Seniors