축제 정체성이 축제의 지속 가능성과 만족도, 행동의도에 미치는 영향

• 영문명: The Effect of Festival Identity on Sustainability and Satisfaction of Festival: Focused on Gunsan Time Travel Festival
• 발행기관: 관광경영학회
• 저자명: 정총화
• 간행물 정보: 『관광경영연구』제23권 제6호, 805~830쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

In this study, the main identity of festivals for visitors to Gunsan time travel festivals is to examine the sustainability of local festivals and to study the satisfaction of tourists to contribute to the increase of tourist attraction. The Gunsan Time Travel Festival was held for the first time since 2013 based on modern history. Starting from the existing festival contents, we started by reflecting unique materials based on the cultural identity of the region. Gunsan Time Travel Festival is 235, except for 5 questionnaires that collected 240 copies of tourists who participated in the festival during the three days from October 10 to 06, 2019. In the empirical analysis of data, frequency analysis, validity, reliability analysis, and multiple regression analysis were performed using the social science statistical program SPSS 20.0. First, festival identity was analyzed to have a significant influence on festival sustainability (social). Second, festival identity was found to have a significant influence on satisfaction. Third, festival identity was analyzed to be partially significant in behavioral intention. Fourth, festival sustainability was all significant for satisfaction. Fifth, festival sustainability was found to be partially significant in behavioral intention. Finally, satisfaction was analyzed to have a significant effect on behavioral intention. Gunsan Time Travel Festival With this year's street-type festival, the content has increased, local residents and tourists have joined the program to show the identity of the festival. It is judged that there is.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Festive Identity Sustainability Satisfaction Intention