농산물종합가공센터 이용농가에 대한 중요도와 만족도 분석

• 영문명: A Study Analysis of Importance and Satisfaction of Farms Using Local Agricultural Products Processing Center
• 발행기관: 관광경영학회
• 저자명: 장양례 양정임 황대용 김창환
• 간행물 정보: 『관광경영연구』제23권 제6호, 739~761쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

In this study, the IPA analysis method was conducted to measure the importance- satisfaction of the emphasis and insufficient tasks for farmers who use local agricultural products processing centers. When looking specifically at measurement items located in each quadrant, the items located in Division I were shown to be strong items of regional agricultural product complex, including understanding of processing and product development, stability of facilities, improvement of processing technology, facility and facility excellence, facility stability and quality of food safety certification. The items located in Division II were found to be the most vulnerable items to focus efforts on revitalizing the comprehensive agricultural processing center, as they were recognized as important items for distribution sales, joint packaging/design support, promotion marketing support, and diversity of facilities. Items located in the division III are those that understand the distribution system and improve management, improve management mind and understand the trend of market consumption, and they are low in priority because both importance and satisfaction level are low. Items located in the IV division are those that need to be avoided with items such as start-up and processing technology education, legal and institutional understanding, and acquisition of customer management marketing methods.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Local Agricultural Products Processing Center Important Satisfaction IPA Analysis