계획된 행동이론을 적용한 리얼리티 프로그램의 진정성이 여행의도에 미치는 구조적 관계분석

• 영문명: Examining the Structural Relationships between Authenticity of Reality Program and Behavioral Intention: An Application of Theory of Planned Behavior
• 발행기관: 관광경영학회
• 저자명: 신혜진 가정혜
• 간행물 정보: 『관광경영연구』제23권 제6호, 335~359쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

The purpose of this study is to examine the structural relationship between perceived authenticity from travel TV reality program and travel intention. In order to specify the decision-making process, the theory of planned behavior, which has strong explanation power regarding human behavior was added. For achieving the aim of this study, a survey was obtained from 400 participants who had watched a travel TV reality program of TVN titled Samsi Sekki(Three meals a day) and the results concluded that the perceived authenticity of travel reality program has three dimensions: trustworthy, specificity and vividness. Of the three factors, trustworthy was found to affect attitude and subjective norms, specificity had a significant effect on subjective norms, and vividness had a positive effect on attitude, subjective norms and perceived behavioral control. In addition, attitude, subjective norms and perceived behavioral control were found to affect behavioral intention. This research conducted from the viewer’s point of view through the existing studies on authenticity that has been a controversial issue in reality programs. Also, this study is meaningful in that it suggested a way to predict the demand for tourism.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Reality Program Authenticity Behavioral Intention Theory of Planned Behavior