소비가치와 항공사 선택속성, 행동의도 연구

• 영문명: A study on value of consumption, Airline Selective Attributes, behavior: Low-cost domestic airlines
• 발행기관: 관광경영학회
• 저자명: 김경 류인평
• 간행물 정보: 『관광경영연구』제23권 제6호, 315~334쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

The purpose of this study is to investigate value of consumption, Airline Selective Attributes, behavior (Low-cost domestic airlines).In order to collect data, this study conducted a survey of low cost airline users from July 1 to July 31, 2019 to retrieve 200 valid samples.Part 179 of the questionnaire was used for the empirical analysis, except for parts 21 of the collected questionnaire that were considered inconsistent, unresponsive, or problematic.The results on analysis of hypotheses were as follows. In hypothesis 1,value of consumption had a positive(+) influence on selective attributes. In hypothesis 2,selective attributes had a positive(+) influence on behavior. In hypothesis 3, value of consumption had a positive(+) influence on behavior. Thus, all of the hypotheses were adopted. The rssults of the study show that consumers choose airlines for their emotional value - experience that has been more satisfying than expected to cost - future behavior can be concluded that experience in-flight service does not have a significant impact on behavior because they already recognize the quality of the in-flight service. These findings provide implications for what areas airlines should focus on when considering steps to get a consumer's choice, and improving the quality of service to satisfy the selected consumers.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Value of Consumption Airline Selective Attributes Behavior Low-Cost Airlines(domestic)