국적 저비용항공사 이용자의 지각된 가격과 가치에 대한 고객만족도가 행동의도에 미치는 영향

• 영문명: The Effect of Customer Satisfaction on the Behavioral Degree of the Perceived Price and Value of the nationality Low Cost Carrier Users
• 발행기관: 관광경영학회
• 저자명: 박영식 진철웅
• 간행물 정보: 『관광경영연구』제23권 제6호, 267~285쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

The purpose of this study is to identify the relationship between the perceived price and value of users of nationality low cost carrier to their user behavior. An online survey was conducted to confirm 260 copies of the final valid sample for Seoul citizen who have used the nationality low cost carrier more than once. The analysis found that, first of all, the perceived prices of users of low cost carriers of nationality are affecting customer satisfaction. Second, it has been shown that the perceived value of users at nationality low cost carrier affects customer satisfaction. It has also been found that monetary value has a greater impact than emotional value. Third, it has been found that customer satisfaction with perceived prices and values of low cost carrier users of nationality affects their behavior. These results are thought to help management of nationality low cost carrier to know the prices and values recognised to users of nationality low cost carrier, to set prices and to formulate strategies for value creation. Based on the result of verifying the hypothesis of this study, the following implications could be suggested. First, the issue of how low-cost carrier managers perceive low-cost carrier users to perceive price and value can play an important role in shaping their intentions. I think it will be necessary. Second, if a high price can provide enough value to customers, high price policy needs to be reflected in management. Third, it is necessary to make effort to practice customer satisfaction management throughout the enterprise.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 가설

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Perceived Price Perceived Value Customer Satisfaction Behavioral Intention