과업상황이 레스토랑 선택에 미치는 영향

• 영문명: The Effect of Situational Factors on the Restaurant Selection
• 발행기관: 한국관광학회
• 저자명: 이정실
• 간행물 정보: 『관광학연구』제26권 제4호, 239~258쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.02.28

영문 초록

This paper reveals any difference in the selection of restaurant according to various situations. Even if one may not explain characteristic of individuals in the consumers conduct, most of researchers assumed one may explain it using four different situational factors. We have investigated which factor is more important in the selection of restaurant according to each situation involved. First situation is a regular meeting. Second situation is using meeting place for the business. Third one is a home-event affair such as birthday party and wedding anniversaries etc. Forth one is having a meal with family on weekend or holiday. Testing a variety of situational factors through ANOVA and regression analysis, author confirms situational differences in each type of restaurant affect significantly the consumer choice of restaurant.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증연구

Ⅳ. 가설의 검증

Ⅴ. 결론 및 시사점

참고문헌

키워드

상황 선택요인 레스토랑 업종