주요 해외언론의 FIFA 월드컵 보도기사 분석

• 영문명: Analysis of 2002 FIFA World Cup Reports by Leading International Media: Implications for Post-World Cup Tourism Promotion
• 발행기관: 한국관광학회
• 저자명: 吳益根
• 간행물 정보: 『관광학연구』제26권 제4호, 77~93쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.02.28

영문 초록

The purpose of this study is to provide implications for post-World Cup tourism promotion strategy. To this end, 2002 FIFA World Cup reports by leading international newspapers and TV were selected. A total of 212 articles in the databases of NYT, Yomiuri, BBC, and NHK websites were content analyzed. Major categories for data analysis include type of topic, direction of reporting, language, and type of mass communications. Korean‘s dynamic features such as street cheering, volunteering, and hospitality were frequently carried, along with domestic tourism resources and culture. Finally, this paper suggests some practical directions for international tourism promotion for Korea in the marketplace of English and Japanese spoken countries.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 월드컵 대회와 한국 이미지

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

관광홍보 언론보도 포스트월드컵 한국 이미지 내용분석