2002 월드컵 개최로 인한 방한 외래관광객이 지각하는 한국에 대한 국가이미지 변화

• 영문명: Touristic Image of Korea as Perceived by Foreign Tourists for the 2002 World Cup
• 발행기관: 한국관광학회
• 저자명: 김성섭 오선영 김기홍
• 간행물 정보: 『관광학연구』제26권 제4호, 43~56쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.02.28

영문 초록

A nation’ s image mirrored against the foreign visitor’s eye is important in that it involves economic and socio-cultural advancement of the country concerned. Authors investigate the change of image of Korea as perceived by two major foreign tourist groups to Korea, namely, Japanese and Chinese tourists. According to the study, significant differences were found on all 32 items relating to the image of Korea. It was consistent that all two national tourist groups showed a more positive impression after the World Cup than ever. This means that the 2002 World Cup contributed to upgrading national image of Korea highly.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

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