크루즈 관광객의 기대 성과가 만족과 재구매에 미치는 영향

• 영문명: A Study on the Effect of Cruise Tourists' Expectation and Performance on Satisfaction and Repurchase of Cruise Products
• 발행기관: 관광경영학회
• 저자명: 김바다 유다종 위주연
• 간행물 정보: 『관광경영연구』제23권 제5호, 959~979쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

This study was conducted to identify the expectations and performance of cruise tourists who have experience in cruise tour and to investigate how each result affects the satisfaction of cruise tourists and how this resulted satisfaction eventually influence them in repurchasing of cruse products. The survey was conducted for a week from Jan 21 to 27, 2019 on tourists who have experiences in cruise tour. Total 148 surveys were collected and used for final analysis. The coded data were analyzed using SPSS 22.0 for Windows. The study have shown that expectation of experience affect all performance factors of deviance, interest, sociability, and experientiality. In addition, in performance, all factors of deviance, interest, sociability, and experientiality affected satisfaction, while only deviance had a significant effect on satisfaction.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Cruise Expectancy Performance Satisfaction Repurchase