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• 영문명: The effects of airline mobile app users’ experiential values and fun on reuse intention to apps
• 발행기관: 관광경영학회
• 저자명: 정은유
• 간행물 정보: 『관광경영연구』제23권 제5호, 81~98쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.09.30

영문 초록

The purpose of this study is to determine whether the experiential value affects the fun and reuse intention of the mobile app users in the airline industry. To meet this purpose, data were collected through the SNS from 430 participants who use the airline apps. within 3 month. Of the 430 questionnaires that were answered, a total of 184 were used for this survey, As a result of empirical analysis, the experiential value was identified by dividing into 4 dimension(entertainment, education, escapist, esthetic) and each dimension had different influence on fun. In particular, the esthetic has the strongest influence to fun among customers using airline mobile app. Finally, this study presents important implications for the direction of marketing development of airline apps and the strategic marketing utilization plan of airline app.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증결과분석

Ⅴ. 결 론

참고문헌

키워드

Airline Industry Mobile App Experiential Value Fun Reuse Intention to App