Q-방법론을 이용한 항공사 선택속성에 따른 고객 유형화 연구

• 영문명: A Study on the Typology of Airline Customer by Selection Attributes Using Q-Methodology: Comparison between Full Service Carrier and Low Cost Carrier
• 발행기관: 관광경영학회
• 저자명: 이주양
• 간행물 정보: 『관광경영연구』제23권 제2호, 587~608쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.03.31

영문 초록

This study was conducted to classify Airline Customer by Selection Attributes between Full Service Carrier(FSC) and Low Cost Carrier(LCC) using Q-methodology. 28 Q-statements were extracted from research articles and in-depth interviews with Airline professionals and customers. 30 people who have air travel experience within recent 1 year were selected to classify the Q-samples. The results of this study revealed two types of customer characteristics for both full service carrier and low cost carrier. The first type of customers who prefer Full Service Carrier was called 'reservation, ticketing preference' and the other type was 'national airlines and safety preference'. And the first type of the customers who select Low Cost Carrier was called 'Airline image preference' and the second type was 'reservation, ticketing preference'. It is identified that reservation and ticketing process are very important attributes for the customers who select both Full Service Carrier and Low Cost Carrier. The results of analysis guide the directions marketing strategies to satisfy various customer needs and sustainable development. It also delivers administrative and practical implications.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Typology Airline Customer Selection Attributes Q-Methodology