쇼핑의 즐거움이 여가쇼핑 동기와 쇼핑몰 재방문의도에 미치는 영향

• 영문명: The Effect of Shopping Excitement on Recreational Shopping Motivation and Revisit Intention at Shopping Malls
• 발행기관: 관광경영학회
• 저자명: 박설우
• 간행물 정보: 『관광경영연구』제23권 제2호, 353~373쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.03.31

영문 초록

How does recreational shopping motivation influence revisit intention at shopping malls? How does shopping excitement influence the relationship between shopping motivation and shopping behavior, such as revisit intention? The purpose of this study is to investigate the relationship between motivations of recreational shoppers visiting shopping malls and the effect of shopping excitement on its relationship by introducing excitement as the ultimate goal of leisure activity in shopping industry. To test the model, a field study method was employed to gather information directly from individual shoppers of the shopping malls in South Korea. In order to manage the sample representativeness, data were collected Monday through Sunday via intercept surveys conducted at each shopping mall by trained interviewers. The 360 samples were analyzed using structural equations modelling in Amos. The results partially supported the hypotheses. This study concludes with a discussion of managerial implications.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Recreational shopping motivation Shopping excitement Revisit intention Shopping mall