호텔기업 고객관계관리가 조직몰입에 미치는 영향

• 영문명: The Effects of the Customer Relationship Management on the Organizational Commitment in the Hotel Firms: Mediating Effects of Customer Orientation
• 발행기관: 관광경영학회
• 저자명: 김성대
• 간행물 정보: 『관광경영연구』제23권 제1호, 323~348쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.01.31

영문 초록

This study aims to investigate the effects of customer relationship management on the organizational commitment and the customer orientation. And the effects of customer orientation on the organizational commitment. Also, the practical analysis has been done by employees in the hotel firms located in Seoul to cross-check how to affect mediating effects of customer orientation on the relationship between customer relationship management and organizational commitment. The findings of study suggest that the customer relationship management make an influence on the customer orientation and organizational commitment. And the customer orientation make an influence on the organizational commitment. And also, the customer orientation affect mediating effects on the relationship between customer relationship management and organizational commitment. The ultimate results of this study bring up to set up the new strategy in ways on the customer relationship management practices focused on the customer orientation, organizational commitment in the organizational management of the hotel firms to preempt competitive advantage through sustainable growth. And the contributions and limitations of this research were discussed and the future possible researches were mentioned.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Hotel Firms Customer Relationship Management Customer Orientation Organizational Commitment