문화예술관광의 도시브랜드일치와 도시재생사업 효과가 도시이미지, 도시재생 관여도 및 태도에 미치는 영향

• 영문명: The Influences of City Brand Congruity and Urban Regeneration Impact of Cultural Art Tourism on City Image, Involvement and Attitude of Urban Regeneration
• 발행기관: 관광경영학회
• 저자명: 이승훈
• 간행물 정보: 『관광경영연구』제23권 제1호, 247~268쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.01.31

영문 초록

Recently, there is a growing interest in urban regeneration as a solution to the problems of industrial structure changes and urban decline. The purpose of this study was to investigate the influences of city brand congruity and urban regeneration impact of cultural art tourism on city image, involvement and attitude of urban regeneration. This study was conducted for local residents of Changwon city where cultural art tourism-led urban regeneration project is being carried out. The results of this study are as follows; First, city brand congruity had a positive effects on urban regeneration impact of cultural art tourism. Second, city brand congruity and urban regeneration impact of cultural art tourism had a positive effects on city image. Third, city brand congruity and urban regeneration impact of cultural art tourism had a positive effects on involvement of urban regeneration. Fourth, city image and involvement of urban regeneration had a positive effects on attitude of urban regeneration.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Cultural Art Tourism Brand Congruity Urban Regeneration Involvement City Image Residents’ Attitude