소셜미디어의 나홀로 여행 주요 연관단어 클러스터링 및 중심성

• 영문명: Clustering and Centrality of Keywords related to Solo Travel at Social Media: Using Word2Vec and Social Network Analysis
• 발행기관: 관광경영학회
• 저자명: 허인범 윤희정
• 간행물 정보: 『관광경영연구』제24권 제2호, 767~787쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

The purpose of this study is to analyze the clustering and the centrality keywords related to solo travel at social media. For this purpose, this study selected Instragram hashtag, one of the most popular social media, and use Word2Vec as a new word embedding method for big data analysis, cluster analysis, and social network analysis for centrality analysis of solo travel’s key words. The cluster results of key words of solo travel show that travel destination, social media or online travel community, travel photography, travel motivation are main types of solo travel, and food and beverage, photo, daily recording when travelling and so on have high centrality and influence. These results will be a useful guide for marketing strategies in expanding solo travel market.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구범위 및 방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결 론

참고문헌

키워드

Solo travelers Big data Instagram Hashtag Cluster analysis Centrality analysis