국내 저비용 항공사의 기대와 성과, 고객만족, 재이용의도 간의 관계 연구

• 영문명: Effects of Expectation on Performance, Satisfaction and Reuse Intention for Low Cost Carriers in Korea: Moderate Variable of Prior Knowledge
• 발행기관: 관광경영학회
• 저자명: 이시내
• 간행물 정보: 『관광경영연구』제24권 제2호, 569~589쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

This study aimed to determine what the expectations of customers were before Korean low cost carriers came to exist, and to investigate whether or not those expectations were met with satisfaction, ultimately leading to a larger understanding of how much satisfaction is needed to incite reuse intention in customers. Based on previous research, the method of this study combines literature and empirical research methods. In order to conduct empirical research, this study has conducted surveys with customers that have experience low-cost carriers at least once. The results of this study are as follows: First, the effect of expectation before the use of Korean low cost carriers on the performance after use. Second, the effects of performance on satisfaction and third, the effect of satisfaction on re-use intention. Finally, the survey aimed to prove that prior knowledge plays a significant role as a controlling variable between all variables mentioned above.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구조사 설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

LCC Expectation Performance Satisfaction Reuse Prior Knowledge