내부마케팅과 직장생활의 질 및 삶의 질 관계에 관한 연구

• 영문명: A Study of relationships among internal marketing, quality of work life and quality of life: Focusing on H chain hotel employees
• 발행기관: 관광경영학회
• 저자명: 전예진 우은주
• 간행물 정보: 『관광경영연구』제24권 제2호, 519~542쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

The objective of this study is to investigate the relationships among internal marketing, quality of work life(QWL) and quality of life(QOL) in hotel industry. Applying relevant theories, the study empirically substantiates which internal marketing factors affect on quality of work life and also examines the connection between quality of work life and quality of life. A total of 287 questionnaires were collected and 274 samples were used for statistical analysis. As a result, reward system, welfare benefits and empowerment positively affect on quality of work life. Moreover it was also found that there is a significant relationship between quality of work life and quality of life. Based on the results, theoretical and managerial implications of these findings were discussed.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Internal Marketing Quality of Work Life QWL Quality of Life QOL