생활스포츠이벤트품질이 참가자의 참여만족과 지속의도에 미치는 영향 연구

• 영문명: A Study on the Effect of Life Sports Event Quality on Participation Satisfaction and Intention to Continue
• 발행기관: 관광경영학회
• 저자명: 서효민 하정우 김창수
• 간행물 정보: 『관광경영연구』제24권 제2호, 337~361쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

The purpose of this study was to firstly examine the effect of sports event quality directly on participants' satisfaction with participation. Second, this study examines the effect of sports event quality on the participants' persistence intention. Third, this study examined the effect of participant satisfaction on participation intention on sustainability. Lastly, this study was to identify which quality factors affect the participation satisfaction and persistence intention through sporting events according to the results obtained through empirical analysis. The results of this study are as follows. First, it was analyzed that the physical environment quality, interaction quality, and outcome quality of sports event quality had a significant positive effect on participation satisfaction. Second, the interaction quality and the outcome quality of the sport event quality were analyzed to have a positive effect on the sustaining intention. Lastly, public contribution, social recognition, and personal achievement of participation satisfaction had a positive effect on sustaining intention. The study of the impact of the sport event quality suggested by this study on the satisfaction of participants' participation and sustained intention suggests various implications for establishing a more effective and productive strategy for life sports events. As a result, it is expected to be a useful resource not only for the academic approach to the promotion of national life, but also for the practical aspects.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 연구가설

Ⅳ. 연구방법

Ⅴ. 분석결과

Ⅵ. 가설검증

Ⅶ. 결론 및 시사점

참고문헌

키워드

SERVPERF life sports events Participation Satisfaction Intention to Continue