지방 관광 이미지에 대한 방문자 인식의 Q방법론적 접근

• 영문명: Q-methodological Approach on Visitors' Recognition toward Rural-Tourism Image: A Case of Pocheon
• 발행기관: 관광경영학회
• 저자명: 이경여 박상현 최기종
• 간행물 정보: 『관광경영연구』제24권 제2호, 295~313쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

Rural towns without economic independence have been developing local tourism to overcome financial difficulties. However, many of them have been unsuccessful due to the absence of tourism image. This study aims to analyze the tourism image of rural towns using Q-methodology. Twenty-three photo images of Pocheon, a rural town near Soeoul, were selected as Q-sample. As a result, three types of tourism image were derived: Modern Image, Nostalgia Image, and Festival Image. Among the images, the Festival Image is recommended as a representative tourism image of Pocheon to attract more tourists and promote tourism industry.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 조사 설계

Ⅳ. 분석결과

Ⅴ. 결론 및 논의

참고문헌

키워드

Tourism image Q methodology Subjectivity research Rural tourism