축제 참가자가 체험한 축제 주제관이 축제만족과 행동의도에 미치는 영향

• 영문명: The Impact of Thematic Halls on Festival Satisfaction and Behavioral Intention: Focusing on the 47th Uiryeong Righteous Army Festival
• 발행기관: 관광경영학회
• 저자명: 정찬영 김주호
• 간행물 정보: 『관광경영연구』제24권 제2호, 149~164쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

Nowadays it is becoming a trend in Korea to install thematic halls at festivals. The theme of a festival plays the important role of making people visit the festival, and it also serves as a catalyst to help the understanding of the regional culture. Therefore the aim of this research is to analyze the relationship between festival satisfaction and behavioral intention of the visitors of the 47th Uiryeong Righteous Army Festival. The implications of this research are the following. As for the results, it was found that the relationship of some component factors of the festival’s thematic hall such as ‘Guide’, ‘Structure of the Thematic Hall’, and ‘Learning Efficacy’ significantly affect festival satisfaction and behavioral intention. Futhermore, festival satisfaction also has a significant effect on behavioral intention. Thus, based on the results of this research and previous research, it can be stated that thematic halls at festivals help the understanding of the regional culture and the local identity, and even have a positive effect on festival satisfaction and behavioral intention. In conclusion, festival makers should take into consideration the characteristic factors of festivals’ thematic halls such as ‘Guide’, ‘Structure of the Thematic Hall’, and ‘ Learning Efficacy’. Through these results, this paper contributes to the diversification of research on festival evaluation from an economic point of view, from the point of view of service etc, and also provides theoretical and practical implications.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Thematic Halls at Festivals Festival Satisfaction Behavioral Intention Uiryeong Righteous Army Festival