소비가치가 공정관광 참여의도에 미치는 영향

• 영문명: Effects of Consumption Value on Fair Tourism: Moderating Effect of Ethical Consumption
• 발행기관: 관광경영학회
• 저자명: 김민형 김정은
• 간행물 정보: 『관광경영연구』제24권 제2호, 133~147쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.03.31

영문 초록

The aim of this study was to examine the effect of ethical consumption on the relationship between consumption value and fair tourism behavior intention. For empirical study, a survey was conducted during the period from November 4 to 15, 2019 in Busan, Korea and 150 samples were used for the final analysis. According to the analysis, consumption value such as functional value, emotional value and epistemic value affected critically on fair tourism behavior intention. The positive buying and local buying of ethical consumption had a moderating effect on relationship between consumption value and fair tourism behavior intention. Practical and theoretical implications of the results were addressed with the directions for future study.

목차

Ⅰ. 서 론

Ⅱ. 선행연구

Ⅲ. 연구방법

Ⅳ. 방법

Ⅴ. 결론 및 시사점

참고문헌

키워드

Fair Tourism Consumption Value Tourism Behavior Intention Ethical Consumption