- 영문명
- A Study on the Effect of Festival Quality and Festival Value on Festival Effectiveness: Findings from the Hongcheon River Icefishing Festival
- 발행기관
- 관광경영학회
- 저자명
- 함승현 정득 이종석
- 간행물 정보
- 『관광경영연구』제24권 제3호, 779~801쪽, 전체 23쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2020.05.31

국문 초록
영문 초록
The purpose of this study was to empirically verify the effect of festival quality (festival promotion, festival contents, festival facilities) and festival value on festival effectiveness for visitors participating in local festivals through a path model. In particular, it was analyzed whether festival value is a factor that mediates the effect of festival quality on festival effectiveness. For this study, visitors were analyzed by dividing them into local residents and foreigners. As a result, all the paths of the foreigners were significant, but festival contents and festival facilities paths of the local residents only influenced festival effectiveness through the mediating effect of festival value. This suggests that festival quality should be developed and supplemented so that the unique culture and characteristic values of the region can be recognized in order to effectively improve the quality of life of local residents, and promote the local culture and local economy. In addition, the recognition of festival values was an important mediator for both locals and foreigners, and the festival contents and the festival facilities were the main factors to recognize festival values.
목차
Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 성과분석
Ⅴ. 결 론
참고문헌
해당간행물 수록 논문
참고문헌
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!
