모바일 여행앱 서비스특성, 이용자저항, 태도, 만족도 간의 구조적 관계

• 영문명: Structure relation of mobile travel application service characteristic, the user resistance, attitude, satisfaction: focus on the multi-group analysis of perceived risk and consumer learning
• 발행기관: 관광경영학회
• 저자명: 이세훈 문정남
• 간행물 정보: 『관광경영연구』제24권 제3호, 653~676쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.05.31

영문 초록

The purpose of this study is to investigate the structure relation of mobile travel application service characteristics, user resistance, attitude, satisfaction. Data collection was conducted from 2019 December 1 to December 31. A total of 320 of the on-line questionnaires were distributed and 299 were used statistical analysis. To verify the proposed research hypothesis using AMOS 23.0. The result of this study as follows. First, mobile travel application service characteristics showed significant effects on user resistance and attitude, but the user‘s satisfaction did not show a significant effect. Second, mobile travel application user resistance showed significant effects on user attitude, but user satisfaction did not show a significant effect. Third, mobile travel application user attitude showed significant effects on user satisfaction. Fourth, the perceived risk and consumer learning of mobile travel application users have a moderating effect. Based on the results of this statistical analysis, the marketing implications were provided to the mobile travel application manager.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Mobile Travel Service Characteristic User Resistance Perceived Risk Consumer Learning