한식 이용고객 관광지선택속성이 만족 및 한류관광 행동의도에 미치는 영향

• 영문명: The Effect of Korean Food Tourism Choice Attributes on Customer Satisfaction and Behavior Intention of Korean Wave Tourism
• 발행기관: 관광경영학회
• 저자명: 유순호
• 간행물 정보: 『관광경영연구』제24권 제3호, 455~474쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.05.31

영문 초록

The purpose of this study is to examine the influence of tourist attractions selection attributes of Korean food on customer Satisfaction and behavior intention of Hallyu tourism. Data collection was conducted from Jan 1, 2020 to Jan 20, A total of 330 copies of the questionnaires were distributed and 310 copies were collected. To achieve the research objective, statistical analysis was conducted through SPSS23.0 and AMOS statistics program. As a basic analysis, frequency analysis and technical analysis were conducted to understand demographic characteristics, and exploratory factor analysis, confirmatory factor analysis, and reliability analysis were performed to determine the reliability and validity of respondents. After verification, the hypothesis was verified by performing a covariance analysis. First, the touristic choice attribute will have a significant effect on satisfaction. Second, satisfaction will have a significant effect on behavioral intention. Third, attraction choice attributes will have a significant effect on behavioral intention. This study is to analyze the influence of the choice of tourist destination choices on customer satisfaction and the intention of Hallyu tourism in Korea. The purpose of this study was to analyze the customer satisfaction using the selection attributes of Korean food and to suggest academic implications linked to Hallyu tourism and suggestions for establishing a marketing strategy to develop popular global menus of catering companies.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Tourism Choice Attribute Hallyu Tourism Satisfaction Behavior Intention