식생활라이프스타일과 소비가치 및 소비행동의도에 미치는 영향

• 영문명: Effects on Dietary Lifestyle, Consumption Value and Consumption Behavior: Mediating Effect of Consumption Value
• 발행기관: 관광경영학회
• 저자명: 김경자
• 간행물 정보: 『관광경영연구』제24권 제3호, 113~133쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.05.31

영문 초록

The purpose of this study was to present basic data on consumer demand for the relationship between consumption value and consumption behavior, reflecting the diversity of customers according to various changes in dietary life style (food pursuit, convenience pursuit, health pursuit). The research analysis was conducted based on 240 copies of questionnaire data for Korean restaurant customers based in Seoul from July 1 to 16, 2019. As a result of the study, first, convenience pursuit, health pursuit, and taste pursuit were found to affect consumption value. Second, health pursuit, convenience pursuit, and taste pursuit were found to affect consumption behavior. Third, it can be seen that consumption value has a high influence on consumption behavior. Fourth, the value of consumption played a part in food pursuit, health pursuit and consumption behavior. The pursuit of convenience did not serve as an intermediary. It will be very important for the members of the Korean restaurant to understand the characteristics of our customers' lifestyles in order to satisfy the diverse needs of Korean restaurant customers. In addition, considering the consumption value and consumption behavior of users, it is necessary to prepare a suitable operation plan and introduce improvements.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Food Lifestyle Consumption Value Consumption Behavior Intention Korean Restaurant