베이커리 카페의 물리적 환경이 고객만족, 고객가치 및 재방문의도에 미치는 영향

• 영문명: The Effect of the Physical Environment of Bakery Café on Customer Satisfaction, Customer Value and Revisit Intention
• 발행기관: 관광경영학회
• 저자명: 임다예 신종철 안희정
• 간행물 정보: 『관광경영연구』제24권 제4호, 605~628쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.07.31

영문 초록

The purpose of this study is to investigate how the physical environment of bakery cafes affects customer satisfaction, customer value and revisit intention. In the research structure, the physical environment was divided into atmosphere / space layout / decoration and art. Customer satisfaction, customer value and intention to revisit were one factor. The results are as follows: It has a positive effect on customer satisfaction in order of hypothesis 1, atmosphere and space layout among physical environment factors. Among hypothesis 2 and physical environmental factors, mood and space layout have a positive effect on customer value in order. Hypothesis 3, customer satisfaction have a positive effect on customer value. Hypothesis 4, among physical environmental factors, atmosphere and spatial layout have a positive effect on the revisit intention. Hypothesis 5, customer satisfaction has a positive effect on the revisit intention. Hypothesis 6, customer value will have a positive effect on the revisit Intention. The study found that the physical environment of bakery cafes is a source of customer satisfaction, customer value and intention to revisit. This study contributed to the development of bakery cafes for practical implications and academic use

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Physical Environment Customer Satisfaction Customer Value Revisit Intention